We listened to a three hour donor maintenance webinar today that was actually for the ministry we work for, but we couldn't help but draw the personal conclusions since we are in the midst of raising our missions budget.
We have another three hours tomorrow that I think are suppose to be more nitty gritty, so I will be interested to see the details.
A lot of what the firm is suggesting has to do with creating and developing relationship with donors that is beyond asking for money. The good news is that a lot of what we did last time we raised money was instinctively (or left over communications degree knowledge) relational. The only way we knew to work was to get to know people/churches until we finally met our budget.
But now it has to go to deeper. That's what we're learning. Lots of networking, somehow linking your communications medium together (like this blog - or maybe our official missionary one), websites, email etc. Communicating about things that aren't always fund raising. I don't know where to start or how. I want to be really good at helping people know how important their giving is and how much we appreciate their efforts.
What makes you feel connected and want to participate (in a financial or personal way) in a non-profit, charitable or religious organization?